For some people, popularity is a long, planned project that starts at the age of two or three. For some others, it’s an accident that happens (because it’s an accident) accidentally (same thing).
Four weeks at SIGM are over and I’m in my room in Italy again, unpacking stuff and wrapping up the experience on my blog. I met a lot of great people and enjoyed a bath in the river of social networking, a tremendously hard discipline where many can always do better and others just does. But I’m not in the second pool.
My favorite crowd, including John, Matt, Tyler the Banana Man, Nitin, and obviously JoAnn, plus Michelle, Maya - and many many others I can’t mention here - has been able to appreciate my clumsiness, my sarcasm and my surreal humor (oh modesty!): I really had good times with them.
I never specifically applied for popularity. It just fell on me. For unknown reason everybody was remembering my name and - clumsy as usual - I punctually forgot the other’s one. Being FloMo’s dorms full of grand pianos helped a lot: many people stopped while I was playing, asking for some piece of music, or just listening to me. Playing grand pianos is enchanting: everything seems so easy!
But the best arrived with Mrs. Draganska, the professor of Marketing Research. After a long introduction on the subject, including how pointless MR seems to everybody but just because they don’t know how to deal with it, she started talking about some products, including the bengay company, apparently well known for some healing cream.
I didn’t know abut this company, and when she asked me something about it I candidly admitted my ignorance. To which she started to explain everything I was supposed to know, in such a way that seemed to give me all the infos for a future answer, but when the explanation is over she turns suddenly: “well you don’t know the company, so there’s no point in asking you”.
Pardon? First she tries to pull me in and then she pushes me out? My answer is spontaneous and immediate: “whatever”! She opens her eyes wide to express stupor and some sense of guilt; one millisecond later everybody is laughing its ass off. I didn’t mean to be rude: in fact I wasn’t rude at all, but that’s what gave me the fame. Since that day everybody who said hi to me also included a whatever.
And that proves the point. It’s not fair. It’s not a science. Popularity happens by accident and it happened to me for a single, innocent word more than a million, fascinating notes. Blah!
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